“You only have one chance to make a first impression.”
How true is this old adage? Unless you’re exceptionally good at recovering lost business, it’s essential that you create a great first impression for new customers. So how do you make your business stand out? How do you differentiate it from your competitors?
Your customers will still want something they can see, touch, hear and listen to. Indulge their senses and make them want to come to your business. Creating a great first impression is easier than you may think.
How does the modern business create a great first impression? Check out the ideas below.
Open Doors, Open Opportunities
Have you ever tried to find a business and literally gotten a closed door? You know, where the door is either too hard to locate or fails to properly invite you to the premises. Businesses like that certainly don’t attract customers. One of the easiest ways to show you’re open for business is a sliding glass door, such as one from AJ Doors, that shows your customers that you want their business. Don’t hide your business behind walls – make it easy for your customers to see why they should choose you.
Regardless of your business, it’s integral to have a welcoming reception. Your receptionist should be able to politely and professionally greet your customers and direct them to the appropriate place. Your reception needs to show that you care about your customers – consider a cold water cooler, appropriate pictures on the walls and professional chairs for them to sit, if waiting is required. Nothing turns away business like uncomfortable chairs, a rude receptionist, or décor that looks like it hasn’t been updated since the ‘70s.
Have you been to a doctor’s surgery where the reading material on offer is a stack of Reader’s Digest from decades ago? This doesn’t exactly convey a positive message about your business. An easy way to give a great first impression is to have up-to-date magazines and newspapers in your reception. If you are a professional, why not have copies of recent trade magazines in your reception for your customers to browse through?
Great Web Presence
Without a doubt, your presence on the web and social media can make or break your business. How many times have you tried to use a company website and found it to be totally user-unfriendly? Some websites won’t even have a phone number where you can call to speak to a real person! It’s worth getting the right advice when it comes to your web and social media presence to ensure it leaves a great first impression on your business. The last thing you want is your webpage to be a defensive wall against new business!
You might be the best in your field, but if you give the impression that you’re sloppy or don’t care about your customers, they’ll take their business elsewhere. How have you created a great first impression of your business? Share your ideas in the comments below.